Understanding Your Tracking Analytics Dashboard

Introduction


Tracking Analytics shows you how well your shipments and your couriers are performing.


You choose a period and some filters, generate a report, then read the results across five tabs.


It answers questions like: how many parcels arrived, which courier is fastest, which routes cause the most problems, and how long delivery usually takes.


In this article



Who can use it


Tracking Analytics is available with the AI Analytics add-on. You can add it to Tracking Solution Pro or Tracking API Pro. It is not available on Free or Essential plans.


The price depends on how many shipments your plan includes. See Ship24 pricing and plans explained for the price at each level.


Once the add-on is active, Tracking Analytics appears in your sidebar.



Generating a report


Click New Report. You can also click any of the grey filter labels under the page title. Both open the same window.



  1. Date Range. The report covers this period only.
  2. Couriers. Keep all couriers, or choose the ones you want to compare.
  3. Origin. Include only shipments sent from certain countries.
  4. Destination. Include only shipments going to certain countries.
  5. Generate Report builds the report.


A report does not update on its own. To change the period or the filters, or to include shipments added since, generate a new report.


Analytics covers the last six months only.


Start with all couriers and all countries. Once you know what you want to look at, generate a smaller report.


Reading the page



  1. New Report builds a new report.
  2. The filters used for the report you are looking at. Click any of them to change the report.
  3. The five tabs. They all show the same report.
  4. The main numbers for the tab you are on.


Every number on every tab counts only the shipments that match these filters. Check them before you use a figure.


Overview


How your shipping performed during the period.


Figure

What it tells you

Total Shipments

All shipments created during the period

Pending

Shipments with no tracking data yet, as a percentage of the total

Delivery Rate

How many shipments reached the recipient

Resolution Rate

How many shipments finished, either delivered or returned

Active (excl. pending)

Shipments that are still moving

Median Transit Time

The usual delivery time, from first scan to delivery

EDD (On-time or Early)

How many shipments arrived by their estimated date


Daily Shipment Volume shows how many shipments you created each day. Weekends are shaded. The dotted line is the seven-day average. Above the chart you can see how the last seven days compare with the seven days before.


Active Shipments by Status shows where your moving shipments are right now.


A high Pending number is a data problem, not a courier problem. It means trackers were created but Ship24 could not find any events for them. See why the shipment status is Pending and how to create a good shipment tracker.


Couriers


How your couriers compare with each other.



  1. The best courier in each area: most used, best delivery rate, fastest, and best star rating.
  2. Star Rating by Courier. One score that combines delivery, reliability, speed and estimate accuracy.
  3. Delivery Rate by Courier. The bars change colour with the value, so you can spot poor results without reading the numbers.



  1. Average Delivery Time by Courier.
  2. EDD On-Time or Earlier by Courier. Only couriers that give estimated delivery dates appear here.
  3. Search the table by courier name.
  4. Click any column heading to sort the table by it.


Couriers with fewer than 100 shipments in the period are not shown on this tab. With fewer shipments than that, the percentages move too much to be useful.


A dash in the EDD column means the courier gave no estimated dates. This is not the same as giving estimates and missing them.


Geography


Where your shipments go, and which routes work well.



  1. Top Origin Countries, by number of shipments.
  2. Top Destination Countries, by number of shipments.
  3. Average Transit Time by Destination, fastest first.



  1. Choose a destination country.
  2. Delivery rate, average transit time and exception rate for each courier delivering there. A chart shows No data when there is nothing to display, for example when there were no exceptions.
  3. Filter the table by origin and destination.
  4. Top Shipping Routes. Your busiest routes, with delivery rate, exception rate and average transit time for each.


A courier can have a good overall score and still perform badly on one route. Use the destination picker to check the routes you care about.


Delivery Speed


How long delivery takes. This is measured from the first tracking scan until the parcel is marked as delivered.



  1. The average, the median, the fastest 10% and the slowest 10%.
  2. How Long Does Delivery Take? The dotted lines mark the median and the fastest 10%, so you can see how spread out your delivery times are.
  3. Transit Time Distribution. The same shipments, grouped into four ranges.


Compare the average with the median. If the average is much higher, a few very slow shipments are pulling it up. The Slowest 10% figure shows how slow those are.


Exceptions


An exception is a shipment that ended with a problem: returned to sender, lost, or undeliverable for another reason.



  1. Your exception rate and the number of shipments affected, plus the couriers with the fewest and the most exceptions.
  2. Exception Rate Over Time. This shows whether a problem is continuing, or whether it was just one bad week.
  3. Exception Rate by Courier.


A jump on one day is usually one batch of shipments or one route, not a courier getting worse. Generate a report for that week and filter by courier to find out which.


Next steps


To learn what each shipment status means, see understanding shipment delivery statuses.

Updated on: 15/09/2026

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